Build

Build the Infrastructure That Makes Every Pound of Ad Spend Accountable.

Tracking, funnel architecture and tech-stack integration — implemented properly from the ground up. So you can scale with confidence instead of guesswork.

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Typical build: 4xe2x80x938 weeks. You own everything we build.

Why Infrastructure Is the Foundation of Scale

Without proper tracking and funnel architecture, every pound you spend on media is built on sand. We build the systems that make scaling safe — and profitable.

Build It Right the First Time

Retrofitting tracking and infrastructure after you’ve scaled is expensive and disruptive. Done properly from the start, it compounds. Done poorly, it creates debt.

Everything Working as One System

We build channels, tools and data flows that talk to each other — not isolated components bolted together. One integrated system, not a collection of tools.

You Own What We Build

Every component is built in your accounts. Full documentation is delivered at handover. You are never dependent on us to access or maintain what we create.

The Infrastructure Problems We Fix

Tracking Is Unreliable

Client-side-only tracking means you’re missing 30–50% of conversion events after iOS and browser privacy changes. Your reporting is structurally wrong.

Your Funnel Leaks

Paid traffic landing on generic pages, no nurture sequences, no post-purchase paths. Spend enters the top. Growth does not compound at the bottom.

Disconnected Tech Stack

CRM, ad platforms, analytics and email tools that don’t integrate. Data lives in silos. Decisions are made in isolation from the full picture.

No Documentation or Handover

Systems were built without documentation. Nobody on your team knows how they work. Agency changes or team changes break everything.

What We Build

Every Build engagement is scoped specifically to the Diagnose audit findings. These are the core components we implement.

01

Server-Side Tracking

GA4, Meta CAPI and/or Google Ads Enhanced Conversions — built, verified and tested end-to-end. Your conversion data becomes reliable.

02

Funnel Architecture

Landing pages, email sequences and paid-media flows structured around your actual customer journey. Built to convert, not just attract.

03

Tech Stack Integration

Your CRM, analytics, email platform and ad accounts connected and data-synced. One coherent system instead of a collection of isolated tools.

04

Full Documentation

Written handover documentation covering every component we build. Your team can operate, extend and troubleshoot without us.

05

QA & Testing Sign-off

Every element tested in a staging environment before going live. Nothing is delivered untested or unverified.

How It Works

  1. 01

    Audit & Spec

    If you’ve completed Diagnose, we build from that specification. If not, we conduct a rapid audit to define exactly what needs to be built and in what order.

  2. 02

    Build Plan

    A detailed implementation plan: what we’re building, in what sequence, and the rationale behind each decision. Shared and agreed before work begins.

  3. 03

    Implementation

    We build each component according to the specification. You’re kept updated at every stage. No black box.

  4. 04

    Testing & QA

    Every element is tested in a staging environment before going live. We verify conversion tracking, data flows, integrations and page performance.

  5. 05

    Handover & Documentation

    Full written handover with walkthroughs of every component. Everything is built in your accounts and documented for your team.

Infrastructure Wexe2x80x99ve Built

Anonymous examples. Real builds. Representative of the infrastructure work we complete most frequently.

E-commerce Brand xe2x80x94 Post-iOS 14.5

Challenge

Meta ROAS data had become unreliable after iOS changes. Client-side tracking was missing 40%+ of conversion events. Scaling was frozen because the team couldn’t trust what they were seeing.

What We Did

Server-side tracking implementation via Meta CAPI and Google Enhanced Conversions. GA4 full configuration. Funnel architecture rebuilt around the verified data model.

Result

Tracking live and verified within 3 weeks. 35% more conversion data recovered. Paid scaling resumed within 30 days.

35% more conversion data recovered

Health & Wellness DTC xe2x80x94 Tech Stack Integration

Challenge

Five tools in use across analytics, email, CRM and ads xe2x80x94 none talking to each other. Attribution was guesswork. The team was spending 6+ hours per week manually reconciling data.

What We Did

Unified data layer built across Klaviyo, GA4, Meta CAPI and Shopify. Automated audience sync established. Single attribution model agreed and implemented.

Result

Clean, unified attribution within 30 days. 6 hours/week of manual work eliminated.

Unified data model in 30 days

B2B Professional Services xe2x80x94 Full Digital Foundation

Challenge

Starting from scratch with no digital infrastructure, no tracking and no funnel. First significant investment in paid acquisition. Needed everything built correctly before scaling.

What We Did

Full digital foundation: GA4, server-side conversion tracking, CRM integration (HubSpot), paid landing pages and email nurture sequence. Built in 6 weeks.

Result

Fully operational infrastructure from zero. First paid campaigns launched on a solid foundation.

Fully operational in 6 weeks from zero

Build Pricing

Fixed-scope engagements with clear deliverables. Every build is scoped to your specific needs.

Tracking & Analytics Build

£3,500 one-off

Server-side tracking and GA4 configuration. The data foundation every other system depends on.

  • GA4 full configuration
  • Meta CAPI implementation
  • Google Enhanced Conversions
  • Conversion event setup & testing
  • Tracking QA & verification
  • Handover documentation
Book a Call
Recommended

Full Infrastructure Build

£6,500 one-off

Complete growth infrastructure: tracking, funnel architecture, tech stack integration and full documentation.

  • Everything in Tracking Build
  • Funnel architecture & landing pages
  • Email nurture sequence build
  • CRM & ad platform integration
  • Audience sync & data flows
  • Full handover & documentation
Book a Call

Ongoing Infrastructure Retainer

£2,000 per month

Ongoing infrastructure management, updates and expansion as your business scales.

  • Monthly infrastructure review
  • Tracking & integration maintenance
  • New feature implementation
  • Platform updates & compliance
  • Priority support
Book a Call

The Full Growth Journey

Four structured services. One compounding system. Each stage builds on the last — but each can stand alone.

Step 01

Diagnose

A comprehensive audit and strategic roadmap. Understand exactly where your growth is being constrained before spending another pound.

Ideal for: Brands ready to invest but unsure where to start

From £1,500

Start with Diagnose
Current Service

Step 02

Build

Full implementation of your growth infrastructure. Tracking, funnel architecture and integrations — built to the specification the audit revealed.

Ideal for: Brands with a clear plan and ready to execute

From £3,500

Explore Build

Step 03

Optimize

Ongoing performance management. We run, test and improve your paid channels and creative systems month over month.

Ideal for: Brands with infrastructure in place, ready to scale spend

From £2,500/mo

Explore Optimize

Step 04

Scale

Advanced systems, multi-channel expansion and automation. For brands ready to grow without adding headcount.

Ideal for: Brands already performing and ready for the next level

From £4,500/mo

Explore Scale

Frequently Asked Questions

Ready to Build the Infrastructure Your Growth Deserves?

We’ll scope the build specifically to your situation. Everything delivered in your accounts. You own it permanently.

Book a Strategy Call