Google Ads Management
Google Ads Management That Prioritises Profitable Growth Over Vanity Metrics
We manage Google Ads campaigns with one objective: systematic improvement in the revenue and margin they generate. No black-box management, no set-and-forget, no inflated ROAS that doesn't reach your bank account.
We work with brands spending £10k–£150k/month on Google Ads.
Most Google Ads Accounts Are Structured to Look Good, Not to Perform
Platform-reported metrics are designed to show success. Actual business outcomes tell a different story. If you're seeing impressive ROAS in Google Ads but flat or declining revenue growth, the problem is usually structural.
Your agency reports great numbers but revenue isn't growing
High reported ROAS with limited incremental growth usually means attribution is inflated and brand terms are taking credit for organic demand.
Smart Bidding is underperforming
Google's automation only works when it has clean conversion signals, the right targets, and a well-structured account to optimise within.
Scaling spend increases cost but not revenue proportionally
Diminishing returns set in quickly when account structure isn't ready to handle scale. Bidding strategy, audience depth, and creative variety all need work.
You've lost visibility into what's actually running
Automated assets, broad match expansion, and Performance Max campaigns have obscured what you're actually showing to whom. You've lost control.
What Our Google Ads Management Includes
Active, expert-led management, not automated reporting and monthly check-ins.
Account Restructure (if needed)
Campaign architecture, ad group logic, match type strategy, and bid structure reviewed and rebuilt where current setup is limiting performance.
Bidding Strategy & Target Management
Smart Bidding setup and ongoing target management. We match bidding strategy to conversion data quality and campaign maturity.
Search Term & Negative Keyword Management
Regular search query analysis, negative keyword expansion, and match type refinement to keep spend focused on high-intent traffic.
Ad Copy & Asset Optimisation
RSA headline and description testing, asset group management for Performance Max, and creative rotation analysis.
Audience & Feed Management
Audience segmentation, remarketing list creation, Shopping feed health, and Performance Max signal audiences maintained and expanded.
Reporting & Strategic Reviews
Monthly performance review with clear analysis, decisions taken, and what's planned next. No dashboards sent in lieu of genuine thinking.
Who This Is For
E-commerce brands scaling past £10k/month on Google
At this level, structured management makes a measurable difference. Set-and-forget stops working once spend reaches any meaningful scale.
Lead-gen businesses where CPL has been rising
If cost per qualified lead has been climbing without explanation, something structural in bidding, targeting, or creative needs addressing.
Brands moving away from an underperforming agency
We'll audit the existing account, identify what's salvageable, and take over management with a clear plan for the first 90 days.
Teams that want expert management alongside internal visibility
We work transparently. You see everything, understand every decision, and always know what's running and why.
How We Manage Your Account
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1
Onboarding & Baseline Audit
Full account audit to understand current structure, performance history, and what's been tried before. We establish a performance baseline and agree objectives.
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2
90-Day Improvement Plan
Structural changes, bidding transitions, and testing roadmap for the first quarter. You know exactly what's being done and why.
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3
Ongoing Optimisation Cycle
Weekly optimisation tasks, bi-weekly account reviews, and monthly strategic assessment. Active management, not passive monitoring.
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4
Monthly Review & Planning
Performance reviewed, insights shared, next month planned. You always know where performance stands and what decisions are being made.
Ready for Google Ads Management That Focuses on Real Growth?
Book a strategy call. We'll review your current account and tell you honestly what we'd do differently and what we'd expect to achieve.