Marketing Automation

Marketing That Works While You're Not Watching

We design and build marketing automation systems that nurture leads, recover lost revenue, retain customers, and move people through your funnel, triggered by behaviour, not by someone hitting send. The result is consistent, personalised communication at a scale no team can maintain manually.

Book a Strategy Call See Full Scale Service

Built for CRM and email platforms you already use, or we'll help you select the right one.

Manual Marketing Doesn't Scale, and Most Automations Are Too Basic to Matter

A welcome email and an abandoned cart sequence aren't a marketing automation strategy. Brands that scale sustainably have multi-stage, behaviour-driven flows across the full customer lifecycle, from first touch through to repeat purchase and referral.

⚠

Your email list isn't generating consistent revenue

You have subscribers but no structured flows to move them toward purchase. One-off broadcasts aren't a substitute for properly engineered journeys.

⚠

Leads are going cold because follow-up is manual

Sales team follows up when they have time. Leads that don't convert immediately are rarely touched again. A structured nurture sequence changes that.

⚠

Retention and LTV are lower than they should be

Post-purchase communication is weak or non-existent. Customers who would buy again aren't being prompted to. Every unconverted repeat purchase is margin you're leaving behind.

⚠

Your automation tool isn't being used to its potential

You're paying for Klaviyo, HubSpot, or ActiveCampaign but using 20% of what it can do. The platform isn't the problem. The architecture is.

What We Build

Behaviour-triggered automation flows across the full customer lifecycle, built for your platform, your audience, and your commercial objectives.

01

Automation Strategy & Journey Mapping

We map every key customer lifecycle moment and define which automations will deliver the most commercial value. Strategy before build.

02

Lead Nurture Sequences

Multi-stage email sequences triggered by lead source, behaviour, and engagement level. Move prospects toward purchase without requiring manual follow-up.

03

Abandoned Cart & Browse Abandonment Flows

Timed, personalised recovery sequences for e-commerce. Recover revenue that would otherwise be permanently lost.

04

Post-Purchase & Retention Flows

Onboarding sequences, satisfaction check-ins, cross-sell and upsell triggers, and re-engagement campaigns to maximise lifetime value.

05

Segmentation & Personalisation

Audience segmentation by purchase history, behaviour, lifecycle stage, and engagement score. The right message to the right person at the right moment.

06

Platform Setup & Integration

CRM and email platform configuration, list hygiene, integration with ad platforms, Shopify, or your CMS, plus documentation of everything built.

Who This Is For

E-commerce brands wanting to increase repeat purchase rate

Post-purchase automation is the most underutilised revenue lever in e-commerce. Retention flows and LTV programmes compound rapidly.

SaaS and subscription businesses with trial or lead nurture needs

Behaviour-triggered sequences that move users from sign-up to paid, and from active to retained, are essential at any meaningful scale.

Lead-gen businesses where follow-up is inconsistent

Structured automation ensures every lead gets the right message at the right time, regardless of sales team capacity.

Brands with a list but no coherent email strategy

You've been growing subscribers for years. It's time to build the infrastructure to convert that asset into consistent, predictable revenue.

How We Build It

  1. 1

    Lifecycle Audit & Strategy

    We audit your current automation setup and email programme, map the customer lifecycle, and identify the highest-value automation opportunities to prioritise.

  2. 2

    Flow Architecture Design

    Detailed automation blueprints covering triggers, conditions, timing, branching logic, and copy brief, signed off before build begins.

  3. 3

    Build, Copy & Implementation

    Flows built in your platform, copy written and reviewed, segmentation logic configured, and integrations tested end-to-end.

  4. 4

    Launch, Monitor & Optimise

    Flows launched, performance monitored across open rate, click rate, and conversion, and iterated based on real engagement data.

Build Marketing Infrastructure That Works at Scale

Book a call to discuss your current automation setup and what you're trying to achieve. We'll identify where the biggest opportunities are.

Book a Strategy Call See Full Scale Service