Paid Media Audit
Find Out Exactly Why Your Ad Spend Isn't Working
A structured, independent audit of your paid media accounts across Google, Meta, or both. You'll leave with a clear picture of where budget is leaking, what's broken in your tracking, and a prioritised action plan to fix it.
No lock-in. No agency pitch. An honest audit of what's actually happening.
When Paid Media Is Underperforming, the Cause Is Rarely Obvious
Most brands experiencing poor ROAS or rising CPAs have multiple overlapping issues: misattribution, poor bid strategy, weak creative structure, or simply campaigns that were never set up correctly. An audit surfaces all of it.
Spend is rising but revenue isn't
You're spending more each quarter but profitable growth isn't following. Budget is going somewhere. An audit finds where.
Reporting looks fine but results don't feel right
Platform-reported ROAS looks healthy, but actual revenue growth doesn't match. Attribution is likely inflated or broken.
You've inherited campaigns you didn't build
New to the account, unsure if the structure is sound, or preparing to bring media in-house. An audit gives you a verified baseline.
Agency relationships are stalling
You're not getting clear answers on performance. An independent audit gives you an objective view before any decisions are made.
What the Audit Covers
This is not a platform checklist. It is a commercial review of how your paid media is structured, measured, and managed.
Account Structure Review
Campaign hierarchy, ad group logic, audience segmentation, and budget allocation across all active campaigns.
Tracking & Attribution Audit
Conversion event mapping, pixel and tag health, deduplication issues, and cross-channel attribution gaps.
Bidding & Budget Analysis
Bid strategy alignment, budget pacing, wasted spend identification, and opportunity cost assessment.
Creative & Copy Assessment
Ad fatigue signals, creative testing logic, message-to-audience alignment, and landing page consistency.
Audience & Targeting Review
Audience overlap, exclusion logic, remarketing pool health, and prospecting strategy evaluation.
Prioritised Action Plan
A clear, tiered list of fixes covering quick wins, structural changes, and longer-term recommendations, with expected impact noted.
Who This Is For
Brands spending £10k–£100k/month on paid media
At this scale, structural inefficiency costs real money. An audit at this stage pays for itself quickly.
Marketing leads inheriting a paid media account
Before you change strategy or brief an agency, understand what you actually have.
Founders preparing to scale spend
If the foundations aren't right, scaling spend just scales the problem. Fix it first.
Businesses reviewing agency performance
An independent view before renewals, pitches, or in-housing decisions.
How the Audit Works
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1
Access & Scoping
You grant read-only access to your ad accounts. We confirm scope, platforms, and the key questions you need answered.
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2
Data Review
We analyse account history, tracking setup, conversion data, creative performance, and spend allocation in detail.
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3
Findings & Recommendations
You receive a written audit report with findings across every area reviewed, plus a prioritised action plan.
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4
Walkthrough Call
We walk through the findings together so every recommendation is clear and actionable before you close the call.
Ready to See What's Really Happening in Your Ad Accounts?
Book a call to discuss your audit. We'll confirm scope, timeline, and what you'll receive before any commitment is made.