The Growth Audit: 12 Questions Every Scaling Brand Should Answer
A structured diagnostic for scaling brands. These 12 questions surface the real constraints on growth — not the symptoms, but the causes.
Before any scaling work begins, we run a Growth Audit. It is a structured diagnostic that surfaces the real constraints on growth — not the symptoms, but the causes.
These are the 12 questions we ask every new client. Work through them honestly. The gaps tell you where to start.
Tracking & Data Foundation
- Can you attribute revenue to specific channels with confidence (not just platform-reported)?
- Do you have server-side tracking in place for your primary conversion events?
- Do you know your blended CAC, by channel, for the last 90 days?
Funnel Architecture
- Have you mapped your customer journey from first touch to repeat purchase?
- Do you know where the highest drop-off points are in your conversion funnel?
- Do you have dedicated landing pages for paid traffic, or are you sending ads to your homepage?
Performance & Creative
- Are you testing creative systematically (angle-first, format second) or intuitively?
- Do you have a creative refresh cadence, or are you running the same ads until they break?
- Are your highest-spend campaigns optimising toward your actual business metric (LTV, not just ROAS)?
Scaling Readiness
- If you doubled your media budget tomorrow, would your fulfilment, customer service and operations cope?
- Do you have a clear customer acquisition payback period, and is it within acceptable parameters for your cash flow?
- Is your growth strategy documented, with clear KPIs and review cadences?
If you answered “no” or “unsure” to more than four of these, you are not ready to scale spend — you are ready to build systems. The good news: building the right systems makes the scaling dramatically more efficient when it comes.