DTC Fashion Brand xe2x80x94 UK
Meta spend increasing month-on-month but profitability declining. No server-side tracking. Attribution disagreed between Meta, GA4 and the platform backend.
Full audit across tracking, attribution model and ad account structure. Identified three critical data gaps and a misattributed audience strategy inflating reported ROAS.
Roadmap delivered with a phased 90-day plan. Client implemented priority fixes internally before moving to Build.
Est. £38k annual waste identified