Generative Engine Optimisation
Get Cited in the AI Answers Your Buyers Already Trust
ChatGPT, Perplexity, Gemini and Claude are answering buyer questions before anyone reaches your site. Generative Engine Optimisation positions your brand to be the citation, the reference, and the source these systems pull from. Visibility in AI-generated answers is the new top-of-funnel.
We work with brands losing organic traffic to AI overviews and generative search.
Why GEO Is Now a Required Discipline
The first answer a prospect sees about your category often comes from an LLM, not a search results page. If your brand is not present in that answer, you are invisible to the buying decision before it begins. The mechanics of visibility have changed and traditional SEO does not cover them.
AI overviews are absorbing your traffic
Google's AI Overviews now occupy the entire above-the-fold on commercial queries. Clicks that used to reach you go nowhere. Without optimisation, you are not even in the citation set.
LLMs cite a handful of sources, you are not one
When ChatGPT or Perplexity answers a question about your category, three to five domains get cited. Most brands have never audited whether they are in that set, let alone tried to optimise their way in.
Schema gaps mean LLMs miss your content
Structured data, entity definitions, and machine-readable facts are how LLMs build trust in a source. Most sites still treat schema as an SEO afterthought, not a citation lever.
Brand mentions in LLM training data matter more than backlinks
A backlink influences search ranking. A brand mention across authoritative sources, podcasts, Reddit threads, and curated lists influences whether the model has heard of you at all.
What Our GEO Engagement Includes
A structured programme to make your brand visible, citable, and recommended across the generative engines your buyers use.
LLM Visibility Audit
We test your brand and category across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. We map where you appear, where you do not, and which competitors are taking the citations.
Content Architecture for Generative Citation
Content rewritten and restructured to be quotable: clear definitions, supported claims, original data, and language patterns that match how LLMs extract and attribute.
Schema & Structured Data for AI Crawlers
Entity definitions, organisation schema, FAQ markup, and topic ontology built to be machine-readable. We also configure your site for the new generative crawlers (GPTBot, PerplexityBot, ClaudeBot, Google-Extended).
Brand Mention Engineering
Strategic placements in authoritative sources LLMs read: comparison articles, category roundups, podcasts with transcripts, Reddit threads, Wikipedia citations. Mentions where the model can find them.
LLM Brand Tracking & Measurement
Ongoing monitoring of brand mentions, sentiment, and citation share across the major LLMs. You see exactly how often you appear and against whom.
Quarterly Citation Strategy Reviews
Every 90 days we review citation share, identify new query opportunities, and adjust the content and authority strategy as model behaviour evolves.
Who This Is For
B2B brands seeing organic traffic decline against rising rankings
You rank higher than ever and traffic is flat or falling. That gap is the AI Overview taking the click. GEO is how you get it back.
Categories where buyers ask AI for vendor recommendations
SaaS, professional services, and considered-purchase categories. If buyers ask ChatGPT "best X for Y", being in that answer is now a primary distribution channel.
Companies competing for "best of" and comparison queries
The LLM ecosystem heavily weights comparison content. Brands that engineer their way into these answers compound advantage quickly.
Brands with strong content but poor LLM presence
You have invested in SEO and content. The content is good. The problem is that none of it is structured for generative engines. That is fixable.
How We Run a GEO Engagement
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1
LLM Visibility & Citability Audit
30 to 60 brand and category queries tested across the major LLMs. Citation share, sentiment, and competitive presence mapped. Gaps prioritised by commercial value.
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2
Foundational Schema & Content Restructure
Entity, organisation, and topic schema implemented. Core pages restructured for citability. Generative crawler access verified.
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3
Authority Building Across Citation Sources
Placements in the sources LLMs read most: comparison articles, expert roundups, authoritative third-party content, podcast transcripts. Brand entity strengthened in training-relevant data.
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4
Tracking & Iteration
Weekly LLM monitoring. Monthly citation share reports. Quarterly strategic adjustments as new models and behaviours emerge.
Generative Engine Optimisation: Frequently Asked Questions
Generative Engine Optimisation is the discipline of making a brand visible and citable within answers generated by large language models such as ChatGPT, Google AI Overviews, Perplexity, Gemini, and Claude. It overlaps with SEO but the levers are different.
No. SEO optimises for search engine rankings. GEO optimises for visibility within AI-generated answers. Schema, entity structure, and brand mention engineering matter far more in GEO than they do in traditional SEO.
ChatGPT, Google AI Overviews, Perplexity, Gemini, and Claude. We test and track across all five. Priority depends on where your buyers actually research, which we identify in the visibility audit.
Schema and content restructure changes influence LLMs within weeks as they re-crawl. Brand mention engineering compounds over 3 to 6 months. AI Overview targeting starts to move in 60 to 90 days.
No, and any agency that does is misleading you. We engineer the conditions for citation: content quality, schema, brand mentions, and entity strength. Citation share goes up. Specific placements cannot be guaranteed.
No. GEO supplements SEO. Traditional search still drives most pipeline. GEO captures the queries shifting to AI surfaces. Both should run in parallel as part of one programme.
Be the Answer, Not Just a Search Result
Book a strategy call. We will run a live test of your brand across ChatGPT, Perplexity, Gemini and Google AI Overviews on the call and show you where you stand, in real time.