Growth Advisory
Senior Growth Thinking Without the Full-Time Hire
Access the strategic depth of a seasoned growth leader on a retained basis. We work alongside your team, not above it, to interrogate your growth model, challenge assumptions, identify constraints, and ensure marketing investment decisions are made with rigour and commercial clarity.
We work with a maximum of five clients at once. Advisory depth requires focus.
Growth Plateaus Aren't Fixed by Spending More. They're Fixed by Thinking Better
When a brand hits a growth ceiling, the instinct is to increase budget or add channels. The real issue is almost always strategic: the wrong metrics driving decisions, a leaky customer acquisition model, or a fundamental misunderstanding of where value is being created and where it's being destroyed.
Marketing spend is growing but returns are flattening
You've hit a ceiling. More spend, more channels, more campaigns, but revenue growth isn't keeping pace. Something structural needs to change.
No senior marketing leadership in-house
The team executes well but there's no one driving strategy, challenging channel assumptions, or connecting marketing activity to the P&L.
Decisions are driven by data but not by understanding
You have dashboards and reports but no one synthesising the data into clear insight about what's working, what isn't, and what to do about it.
Preparing to raise capital or make a significant investment
You need your marketing model to be defensible, your unit economics to be understood, and your growth thesis to hold up under scrutiny.
What Advisory Engagement Includes
Senior, strategic input delivered consistently, not in a one-off workshop and never again.
Growth Model Review
Full review of your acquisition model, unit economics, CAC payback, LTV structure, and where current growth constraints sit.
Monthly Strategic Sessions
Structured monthly meetings to review performance, challenge decisions, and set priorities. Not a status update. A genuine strategic conversation.
Channel & Investment Strategy
Objective assessment of where to invest, where to reduce, and how to sequence channel expansion as the business grows.
Team & Agency Oversight
Review of in-house team output and agency deliverables. We act as a senior point of accountability for marketing performance, without undermining your team.
Investor & Board Preparation
Marketing narrative for fundraising decks, board packs, and investor conversations. Growth thesis built on defensible data and clear commercial logic.
Async Strategic Support
Direct access between sessions for time-sensitive decisions, quick sense checks, and input on briefs, proposals, or plans.
Who This Is For
Founders scaling past £1M ARR
At this stage, marketing decisions have material consequences. Senior strategic input, without a full-time hire, changes the quality of those decisions.
Brands with strong execution but no strategic direction
The team runs campaigns well. What's missing is someone connecting marketing activity to commercial outcomes and making sure investment is being deployed correctly.
Businesses preparing for growth investment
Fundraising, acquisition, or significant capex. Your marketing model needs to be coherent, well-evidenced, and able to withstand scrutiny.
Ambitious teams that want a challenge partner, not a consultant
We push back, ask difficult questions, and hold positions when the data supports them. Advisory value comes from honesty, not validation.
How Advisory Engagement Works
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1
Onboarding & Growth Audit
Deep dive into your business: model, metrics, channels, team, and current constraints. We need to understand the commercial reality before we can be useful.
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2
Priority Setting
Based on the audit, we agree the highest-leverage focus areas for the first quarter. Every engagement is different. The priorities follow the diagnosis.
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3
Ongoing Advisory Rhythm
Monthly sessions, async availability, and regular involvement in key decisions. Embedded enough to be genuinely useful, without taking over.
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4
Quarterly Reviews
Performance against objectives reviewed each quarter. Priorities reset as the business evolves. Advisory work should produce measurable commercial progress.
Ready to Work With a Growth Partner Who Thinks as Hard as You Do?
Book a strategy call. We take on a small number of advisory clients and every engagement starts with an honest conversation about fit.