Privacy Policy
Last updated: 02 March 2026
1. Who We Are
Plethora Digital Ltd (“we”, “us”, “our”) is a digital growth agency registered in the United Kingdom. We operate plethoradigital.co.uk and provide digital marketing, tracking infrastructure, and growth strategy services. Contact: hello@plethoradigital.co.uk
2. Data We Collect
We collect information you provide directly, including name, email address, company name, website URL, and budget information when you contact us via our enquiry form. We also collect certain information automatically through Google Analytics 4 and/or Google Tag Manager — including IP address, browser type, pages visited, and time spent on pages.
3. How We Use Your Data
We use the information we collect to respond to your enquiries and assess whether we can help, communicate with you about our services, improve our website through analytics, and comply with legal obligations. We do not send unsolicited marketing emails.
4. Legal Basis for Processing
We process your data under the following legal bases (UK GDPR): Legitimate interests — responding to your enquiry and improving our services; Consent — for analytics cookies (you may withdraw consent at any time); Contract — where we have entered into a client agreement.
5. Cookies
We use essential cookies required for the website to function, analytics cookies via Google Analytics 4 (anonymised), and marketing cookies only where you have consented. You can manage or withdraw your cookie consent at any time by clearing your cookies or adjusting your browser settings.
6. Data Sharing
We do not sell, rent, or trade your personal data. We may share your data with trusted third-party service providers who assist us in operating our website (e.g. Google Analytics, Contact Form 7), subject to appropriate data processing agreements.
7. Data Retention
We retain enquiry data for up to 24 months or for the duration of any client relationship, after which it is securely deleted. Analytics data is retained for 14 months in line with Google Analytics defaults.
8. Your Rights
Under UK GDPR, you have the right to access the personal data we hold about you, request correction of inaccurate data, request erasure of your data, object to processing, request data portability, and withdraw consent at any time. To exercise any of these rights, contact us at hello@plethoradigital.co.uk.
9. Changes to This Policy
We may update this Privacy Policy from time to time. The “last updated” date at the top of this page will reflect any changes. Continued use of our website after changes constitutes acceptance of the updated policy.